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How To Attract And Retain Quality Team Members: Part 1- Core Values, Vision, & Mission Statement

Updated: Oct 3, 2023

In this article, we will discuss the first step in attracting and retaining quality team members: establishing core values, vision, and a mission statement. This is a crucial aspect of building a successful real estate team, as it sets the foundation for your team's culture and helps you attract the right agents who align with your goals and values.


The Importance of Having a Vision and Core Values

When it comes to recruiting and retaining agents, having a clear vision and well-defined core values is essential. These elements not only guide your team's direction but also serve as a roadmap for success. They help agents understand what your team stands for and what they can expect when they join.

To develop your vision and core values, I highly recommend reading the book "Traction" by Gino Wickman. This book introduces the Entrepreneurial Operating System (EOS) and provides valuable insights on how to create a compelling vision, identify your target market, and establish core values.


Defining Your Target Market

Your target market consists not only of clients who are buying and selling homes but also the agents you want to attract to your team. It's important to understand what agents are looking for beyond just leads. While leads are important, agents also seek mentoring, training, accountability, and the opportunity to be part of something bigger.

By clearly defining your target market, you can tailor your recruitment efforts to attract agents who align with your team's values and goals. This will help you find agents who are more likely to stay and thrive within your team.


Creating a Roadmap to Success

One of the biggest challenges for agents, especially those who have been burned by overpromising and underdelivering, is finding a roadmap to success. Agents want to know what steps they need to take to achieve their goals and be successful in their real estate careers.

As a team leader, it's crucial to provide agents with a roadmap to success. This starts with sharing your team's vision, core values, and goals. By explaining how your team operates like a company, not just a sales team, you can differentiate yourself from other teams that focus solely on leads.

Additionally, take the time to sit down with each agent and help them develop their own core values, vision, and goals for their business. This shows that you are invested in their success and are willing to support them in achieving their objectives.


The Power of a Roadmap to Success

Imagine sitting across from an agent who has interviewed with multiple teams. While other team leaders may focus on leads, scripts, and training, you can stand out by offering a roadmap to success. By sharing your team's vision, core values, and goals, and helping agents develop their own roadmap, you demonstrate your commitment to their success.

This is also a great time to show each candidate how you will help him/her create a personalized business plan based on their income goals. This shows agents that you are interested in their success and are willing to help them achieve their desired level of income. By providing a clear roadmap and business plan, you set agents up for success from the start.


Aligning Core Values and Vision

When recruiting and retaining agents, it's crucial to ensure that their core values and vision align with yours. Misalignment in core values and vision is often the cause of dissatisfaction and eventual separation between team leaders and agents.

By discussing your core values and vision with potential agents before they join your team, you can determine if there is a good fit. This upfront conversation allows you to identify agents who resonate with your team's culture and goals, increasing the likelihood of long-term retention.


Conclusion-Attract & Retain Team Members

Establishing a clear vision, core values, and mission statement is the first step in attracting and retaining high-quality talent to your real estate team. By defining your target market, creating a roadmap to success, and aligning core values and vision, you can set your team up for success and create a culture that attracts and retains top-performing agents.


If you found this article helpful and would like to learn more, feel free to schedule a 30-minute call with me. I offer complimentary coaching sessions and guarantee that I can help you solve two or three major problems in just 30 minutes. Click here to schedule your call.


Until Next Time...



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