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Looking to start a real estate team? Agents are looking for these 4 critical things...

Updated: Oct 3, 2023

Are you a team leader or a real estate agent considering joining a team?

In this article, I will discuss the four main things that agents look for when deciding whether to join a team or not. By understanding these key factors, you can attract and retain top talent for your real estate team.

Opportunities and Leads

The first thing that agents tend to look for when considering joining a team is the availability of opportunities and leads. While this is an important aspect, it should not be the sole focus. If an agent is only interested in leads and does not show a willingness to do the necessary activities to convert those leads into sales, you're wasting your time. As a team leader, you want to be crystal clear on what it takes to convert leads into sales and make sure that the agent is willing and able to do what it takes to convert them.

Mentoring and Training

Another crucial factor that agents consider when joining a team is the availability of mentoring and training. Many agents who have been working independently realize the value of having a mentor and receiving proper training. As a team leader, it is essential to offer comprehensive mentoring and training programs to support your agents' growth and development. By providing guidance and sharing your expertise, you can help your agents improve their skills and achieve their goals.


Accountability is a significant aspect that agents look for in a team. It is crucial for team leaders to focus on training their agents on activities rather than just results. By setting clear expectations and holding regular accountability meetings, you can ensure that your agents stay on track and take the necessary actions to achieve their targets. Weekly team meetings and monthly one-on-one meetings with each agent are effective ways to provide ongoing accountability and support.


The final factor that agents often seek when joining a team is camaraderie. Many agents realize that working alone can be isolating and miss the sense of being part of something bigger. Being part of a team provides not only camaraderie but also a supportive environment where agents can learn from and collaborate with their peers. As a team leader, it is essential to foster a sense of camaraderie within your team by organizing team-building activities and creating opportunities for social interaction.


When agents consider joining a real estate team, they typically look for four main things: opportunities/leads, mentoring/training, accountability, and camaraderie. As a team leader, it is crucial to address these factors to attract and retain top talent. By providing a supportive environment, comprehensive training, and ongoing accountability, you can create a team that thrives and achieves success together.

Remember, if you want to attract quality talent, you must have these four aspects down pat. By understanding what agents are looking for and meeting their needs, you can build a successful real estate team.

If you found this article helpful and would like to learn more, feel free to schedule a 30-minute call with me. I offer complimentary coaching sessions and guarantee that I can help you solve two or three major problems in just 30 minutes. Click here to schedule your call.

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